Toy and game companies are pitching a broad holiday lineup built around imaginative worlds, hands-on experiences, sensory play, technology, and familiar franchises. The selections were submitted by manufacturers and cover a wide range of price points and age groups.
Sensory, building, and active play
Goliath’s Chester is a butt-shaped interactive pal that wiggles and plays silly sounds when squeezed; it is priced at $29.99 for ages 8 and up. Schylling’s NeeDoh countdown packs six squishy surprises and seven Halloween treats behind 13 doors for $14.99. Mattel’s modular dollhouse, at $214.99 for ages 3 and up, includes nine play areas, two pools, two slides, and more than 65 accessories. A 32-piece CONNETIX travel set offers magnetic building play in a carry tin for $25.
Fat Brain Toys’ tube-building set uses adjustable airflow to send foam balls through constructed paths for $129.95. Hasbro’s 11-inch action figure converts into a car in four steps and comes with accessories for both modes at $54.99.
Collectibles and franchises
MGA Entertainment’s mini dolls, inspired by eight music genres, come in pink disco-ball packaging with a spinning record player; they are $11.99 for ages 4 and up. The Pokémon Elite Trainer Box, priced at $49.99 for ages 6 and up, marks 30 years with a new Futuristic Rare card rarity and all-foil cards. A Pokémon-themed Toniebox 2 set with Pikachu, Squirtle, Charmander, and Bulbasaur figures is $199.99 for ages 5 and up.
Higher-ticket picks include BRIO’s 56-piece Space Deluxe train set at $279.99 and a two-foot-tall, five-story Bluey home at $149.99. At the lower end, Domo collectibles range from $4.99 to $14.99, and 4-inch Yoonique plush farm friends are $4.99. The submissions include both impulse-priced items and higher-priced gift options.