ToolGuyd’s editor has introduced Lauren, described as his younger cousin, as a part-time contributor whose role is expanding beyond event support and social media into strategy, management and planning.
Lauren first assisted ToolGuyd with coverage of a Milwaukee Pipeline media event after attending a marketing conference where a Dewalt speaker presented. Milwaukee approved an additional ticket, and she attended her first Pipeline event. Since then, the site says she has helped with coverage at three Milwaukee Pipeline events and at Dewalt’s Black & Yellow event a few months before the update.
At those events, Lauren handled much of ToolGuyd’s social media content, the editor wrote, freeing him to focus on questions, deeper product dives and testing. Her work has also contributed to strategy, management and execution, with the editor saying her tangible contributions have grown and intangible value has begun to materialize.
ToolGuyd says Lauren’s media, marketing and management skills will help it pursue a long list of deeper stories and explorations that the editor has not had time to develop. The site expects readers to see more of her work on the main site and much more on social media, with her expertise incorporated into future plans.
The editor framed the change partly as a response to AI’s effect on the media industry, saying progress in AI is prompting changes across media. He said he remains concerned about the industry but that the publication has a focused direction. He also said Lauren has been enthusiastic about tools and ToolGuyd, and that her larger role was not something he initially foresaw.
The editor said the site would discuss some of the deeper stories and explorations it has begun planning at another time.