Gifts & Crafts

John Jones steps down as Bira president as Wilkies' Karen Forret takes over

Freya KowalskiNovember 10, 20265 min read0 views

At a glance

  • The Philip Morris & Son managing partner completes two years leading the independent retail association and hands over at its AGM.
  • John Jones has stepped down as president of the British Independent Retailers Association after two years, with Karen Forret of Scottish retailer Wilkies taking the role at the AGM. Jones named the Bira Forum as his proudest achievement and said business rates and planning reform are needed for the high street to thrive.
An editorial illustration of small shopfronts on a warmly lit high street, with one facade shown in overlapping layers that fade from an older-era frontage to a present-day one.

John Jones, managing partner of Hereford retailer Philip Morris & Son, has stepped down as president of the British Independent Retailers Association (Bira) after completing his two-year term. Karen Forret, managing director and owner of the Scottish independent multiple retailer Wilkies, took over the role at Bira's annual general meeting this month.

Jones said serving as president had been a great honour. He added that the past two years had been challenging for independent retailers and underlined Bira's importance in helping them achieve collectively what they cannot achieve individually.

He identified the launch of the Bira Forum as his proudest achievement. The Forum gives members a space to discuss issues, share challenges and access advice.

Despite the pressures on the sector, Jones said he remained optimistic about the future of the high street. People value the sense of place and community that the high street provides, he argued, as well as the knowledge and service an independent retailer offers. He said genuine business rates reform and an overhaul of planning rules were needed to help the high street thrive.

Jones also stressed the importance of adapting. Philip Morris & Son is 180 years old, he noted, but the business as it is now in no way resembles the business it was originally; evolving, he said, is the key to surviving and thriving.

Bira chief executive Andrew Goodacre thanked Jones for his contribution, praising his leadership during a tough period for independent retail and describing the Forum as a lasting part of his legacy. Jones will remain involved with Bira as Forret takes on the role. The association works with more than 6,000 independent retailers across the UK.

Reported by Freya Kowalski, Promotional Gifts Analyst.