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Dreame releases foldable Pocket Cake high-speed hair dryer in Australia

Yara CastellanosNovember 9, 20265 min read0 views

At a glance

  • The travel-sized dryer pairs a 110,000RPM brushless motor and NTC heat control with a 180-degree folding body, priced at $299.
  • Dreame Technology has launched the Pocket Cake, a foldable high-speed hair dryer rated at 110,000RPM and up to 70m/s airflow, at $299 through Harvey Norman, JB Hi-Fi and its own website, with in-store stock from mid-November. The company positions the sub-450-gram unit for travel and everyday styling, and the airflow, temperature-sampling and ion figures are its own specifications.
A compact foldable hair dryer in a pastel yellow finish sits on a matte surface next to a travel pouch and styling nozzle, with a lavender unit softly blurred behind.

Dreame Technology has released the Pocket Cake High-Speed Hair Dryer in Australia, adding a compact, foldable styling tool to its personal-care range. The device is aimed at buyers who want fast drying from a unit small enough to pack for travel, and it builds on the company's earlier Pocket hair dryer.

Dreame Technology Australia and New Zealand business director Patrick Wang said Australian consumers are increasingly looking for products that slot into busy lifestyles without compromising on performance. He described the new model as delivering professional-level drying in a compact design suited to everyday styling, travel and use on the go.

Wang also framed the launch as evidence of Dreame's push into the beauty and personal-care industry, saying the company is working to match changing consumer needs.

Motor, airflow and heat control

At the centre of the Pocket Cake is a 110,000RPM high-speed brushless motor that Dreame says can generate airflow of up to 70 metres per second, a figure the company links to significantly shorter drying times. An intelligent NTC temperature control system monitors temperature 500 times per second and adjusts heat output automatically, reacting as readings change rather than holding a single fixed heat setting. Dreame says the arrangement helps maintain a consistent drying temperature while protecting hair from excessive heat exposure. Motor speed and air volume are the headline claims, with the company presenting airflow as its route to shorter styling sessions.

The dryer also generates 350 million negative ions per cubic centimetre, an output the company says is designed to minimise static, reduce flyaways and leave hair looking smoother and more polished after styling. The performance figures quoted at launch are manufacturer specifications.

Foldable body and travel footprint

A 180-degree foldable hinge lets the dryer collapse into a phone-sized shape for storage and transport. It weighs less than 450 grams and is rated for 220-240V, the voltage range used in Australia, and Dreame positions it for luggage, handbags and bathroom drawers.

Finishes, price and availability

The colour range draws on macaron tones and comes in four finishes:

  • Lemon Parfait — a bright yellow shade
  • Peach Mochi — a soft peach-pink
  • Grape Mousse — a soft lavender hue
  • Tiramisu — a warm brown tone

The Pocket Cake carries a recommended retail price of $299. It is available now online through Harvey Norman, JB Hi-Fi and the Dreame website, and both chains will stock it in stores from mid-November.

Each unit is supplied with a styling nozzle and a storage bag as part of the package at that price, and the dryer is sold in the four macaron-inspired finishes across all three channels.

Reported by Yara Castellanos, Cleaning and Indoor Air Analyst.